In case it's escaped your attention, the progress of the England football team means that their next game in the quarter finals of the World Cup (versus Sweden) will take place on the same afternoon as Summerfest 2018!
For some folk this means that the world's best one-day beer festival will provide the perfect escape from all the hysteria and nonsense surrounding a four-yearly event in which grossly over-paid darlings roll around in histrionic agony after grazing their elbow or breaking a nail.
For such Summerfest attendees, the vast area of grassy space in the grounds of Haddenham Community Junior School will provide its usual oasis of fun and relaxation, with all the live entertainment, food and drink we've come to expect of this fantastic event – all without interruption from extraneous events elsewhere.
For keen football fans, though, this presents a major dilemma:
Should they arrive at Summerfest for 12 noon, disappear off to the nearest pub to watch the game from 3.00pm-5.00pm, and then return to the beer festival?
Or, should they swallow very hard and (for the sake of maintaining a harmonious relationship with their significant other) simply accept that they will have to catch-up with the game via recorded highlights later in the evening?
After all, it's only the most significant football match for England fans since 2006. And no-one will tell them the score before they get home, surely?!
Fear not, Footie fans – Summerfest organisers have created the perfect 'please all' solution: they are supplying a bloody great 6m x 4m screen on which to show the England-Sweden game live, and this will be discretely located on the rear wall of the school building, well away from the main area of the beer festival.
And it gets better! They have even organised a football-dedicated beer tent, right by the big screen.
This really is a win-win – let's hope the England team can follow suit!
See you at Summerfest.
Cue .... "Three Lions"