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Reducing Packaging and Food Miles

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Three generation all-female family-run business offers zero waste grocery solutions

As the price of essential produce continues to rise and many people struggle to juggle their work-life balance, a Haddenham mum of two, Abi Armstrong, has come up with a smart solution that not only helps busy families to balance budgets but also make a positive impact on the environment.

Along with her mother and two teenage daughters, Abi has launched FILLUP — not only a shop located at 20 Fort End, near the bakery, but also offering a doorstep refill service supplying essential dried food and eco alternatives to homes in local villages.

Says Abi, "Busy parents working long hours, have precious little time to worry about what impact their rubbish has on the environment as most I've talked to say the reality is they are far more worried about the rising cost of living. At FillUp, we refill weights or volumes into own use containers and do supply items in plastic packaging. This helps to reduce costs and consequently, waste".

FillUp's decision to start delivering is the brainchild of Abi's twin 13-year-old daughters Phoebe and Georgia who wanted to encourage people save funds and fuel by reducing their own regular car journeys and using Fillup's carefully planned carbon neutral doorstep drops.

Even Grannie gets involved. The vital support system behind this whole venture is Marylin Armstrong who helps to pick and pack orders. "It's a wonderful way to be part of something taking responsibility for climate change," says Marylin. "I'm so proud of my girls, they will certainly make a difference and learn a lot about running a business."

FillUp officially launched in September 2022 during Great Big Green Week which highlights the issues of climate change.

For more details. visit the Fillup website

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