Haddenham.net Logo Link

Euro 2016 'Morning After' campaign

by Haddenham Webteam – 6th June 2016
Back home » News » Euro16 'Morning After' campaign
womandrinkingrealaledrinkdrive 02

Euro 2016 'Morning After' campaign – a timely reminder for footy fans about drink driving.

With the FIFA Euro 2016 football tournament kicking off next week, 'Morning After' – a campaign to remind people how long it takes for alcohol to pass through the body – has launched a campaign aimed particularly at footy fans.

Coinciding with the tournament in France, the campaign will run from 10th June to 10th July. There's also a range of resources like the morning after 'calculator', which can be downloaded free of charge from Google Play and the App Store.

Four of the five home nations are participating in Euro 2016, and it is likely that footy fans will be enjoying all the action with friends and a few drinks – be that at home or in local pubs and clubs. So the campaign is a reminder of the dangers of 'morning after' drink-driving.

The message, which is being supported by The Road Safety Team at Transport for Bucks, will have a social media presence, using the hashtag #AvoidThePenalty, and will be promoted via the Morning After Facebook and Twitter pages.

Mark Shaw, Cabinet Member for Transportation said, "Euro 2016 looks set to capture the imagination of a vast audience across Great Britain and Ireland."

"Fans, friends and families will come together at home, and in pubs and clubs to enjoy the matches and, in many cases, have a few celebratory drinks.

"So that no-one takes any chances with driving in the morning, the campaign aims to provide a timely reminder of how long it actually takes for alcohol to pass through the body. It's probably longer that you think, and the last thing I want to see is motorists unwittingly driving while over the limit the 'morning after'."

Mr Shaw added, "Whatever team you are cheering for, enjoy the Euros and above all, stay safe the 'Morning After'."

The 'Morning After' campaign

The Morning After campaign, which has been running for several years, is designed to help normally responsible people avoid the risk of a drink drive conviction – or worse still, being involved in a collision while 'over the limit'.

Data from the Government's THINK! campaign revealed that in 2013 an estimated 740 reported drink drive collisions took place in the morning, and around 5,500 people fail breath tests between 6am and midday every year.

The THINK! research also found that 58% of those surveyed (800 drivers) would have four or more drinks on a night out, and still sometimes take a risk by driving the following morning – with only a third (33%) aware they could still be over the limit.

© 2012 – 2024 Haddenham.net